Monday, 21 May 2012

New Simply Food Advertising for M&S

At the end of March I did a test shoot with RKCR Y&R for M&S's new (press) advertising campaign featuring their value range.   Do you remember March? - beautiful long cloudless sunny days....   We shot one Sunday using the lovely directional daylight from my studio window and on the Monday got the go-ahead from M&S!

By April the weather had gone into gloom mode but we still captured a sunny feel, working to some interesting "book end" crops along with regular single and dps formats.

The TV campaign launched on the 12th May and the press ads have been rolling out since the 14th with a lot of the pictures also in-store.   I have been loving working on it - with a great team.

Here are some of the images:

Honey and Scotch Pancakes - for Bookends
Breakfast Range shot
Pasta and Tomatoes    

Apples and Pears!
Pasta Meal Range shot
Everyday Shopping Range shot
Potatoes and Broccolli!
Tea and Choccy biscuits - for Bookends

All the above shots commissioned by RKCR Y&R for M&S - Art Director Paul Angus.   Food styling by Katie Giovanni, Props styling by Penny Markham.