Wednesday, 30 July 2014

McD landscapes

Earlier this year I did some more shooting for McDonald's France with TBWA\Paris for a summer press campaign featuring their iconic close-up images cleverly layered into specially-commissioned landscapes by Andy Glass which take the produce back to its origin - be it a humble potato field or rolling sea. What amazing imagination art director Maud Poilpré has! Agency: TBWA Paris Client: McDonald’s Photographers: Sue Atkinson (food), Andy Glass (landscape) Creative Director: Jean-Françoise Goize Food Creative Director: Maud Poilpré Art Director: Hugo Katsumi Art Buyer: Barbara Chevalier, Julie Champin and Isabelle Jaubert Food Stylist: Anne-Claire Delphin/Seiko Hatfield