In France McDonald's are trialling RE-USABLE packaging!   I was delighted to be asked to shoot this campaign - even if the biggest challenge was getting the logos to show up.   (I actually thought they had sent me the wrong containers when I saw the white salad dish - talk about subtle!)

Always a pleasure working with the superbly professional and talented team at TBWA\Paris and we enjoyed some great lunches shooting in Shoreditch.   My French still leaves much to be desired, though I keep trying....

Agency TBWA\Paris, Art buyer Carine Gullaffo, Art Direction Paul Reyrolle, Food Styling Anne-Claire Delphin.