Thursday, 18 June 2015

McDonald’s France are now showing the (healthy!) apples poster I shot for TBWA\Paris. It was a tricky one as we had to fit the segments into a layout which correlated exactly with the landscape of a laden Pink Lady apple tree shot on location by Andy Glass the previous week.

Lots of overlay traces were involved, not least to remember which segments were at the bottom and which on top.

But of course the real fun was getting them to stay put and get the lighting right while they all still looked fresh.

Happily another great team effort paid off, without too much resulting back ache!