Earlier this year I did some more shooting for McDonald's France with TBWA\Paris for a summer press campaign featuring their iconic close-up images cleverly layered into specially-commissioned landscapes by Andy Glass which take the produce back to its origin - be it a humble potato field or rolling sea. What amazing imagination art director Maud Poilpré has!
Agency: TBWA Paris
Client: McDonald’s
Photographers: Sue Atkinson (food), Andy Glass (landscape)
Creative Director: Jean-Françoise Goize
Food Creative Director: Maud Poilpré
Art Director: Hugo Katsumi
Art Buyer: Barbara Chevalier, Julie Champin and Isabelle Jaubert
Food Stylist: Anne-Claire Delphin/Seiko Hatfield
Earlier this year I did some more shooting for McDonald's France with TBWA\Paris for a summer press campaign featuring their iconic close-up images cleverly layered into specially-commissioned landscapes by Andy Glass which take the produce back to its origin - be it a humble potato field or rolling sea. What amazing imagination art director Maud Poilpré has!
Agency: TBWA Paris
Client: McDonald’s
Photographers: Sue Atkinson (food), Andy Glass (landscape)
Creative Director: Jean-Françoise Goize
Food Creative Director: Maud Poilpré
Art Director: Hugo Katsumi
Art Buyer: Barbara Chevalier, Julie Champin and Isabelle Jaubert
Food Stylist: Anne-Claire Delphin/Seiko Hatfield
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